In comparison, there were a reported 68.1 million WhatsApp users in the U.S. will have WhatsApp installed, eMarketer predicts. WhatsApp is also more likely to be used by people of all ages compared to other messaging services or apps.īy 2023, more than 94 percent of Hispanic smartphone users in the U.S. The app has also become an invaluable tool for those wanting a free and easy way to keep in contact with relatives who have moved to the U.S. As noted by eMarketer, because of a lack of competition, mobile phone tariffs in Latin America are some of the highest in the world. WhatsApp has become popular in Latin American countries as it offers free Wi-Fi messaging to others on the app. Facebook Engineers Reveal Cause of Monday OutageĪccording to Global Web Index's 2020 Social Media User Trends Report, 93 percent of those aged 16-64 in Argentina use WhatsApp, as well as 92 percent of Colombians in the same age group, and 91 percent of people in Brazil.
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